If Saddam Is Hitler Then Who Is George Bush? Analogical Mapping Between Systems of Social Roles

The analogy between World War II and the 1991 Persian Gulf crisis led people to construct a coherent system of roles for the participants in the Gulf crisis. The Analogical Constraint Mapping Engine (ACME), a model of analogical mapping by constraint satisfaction (Holyoak & Thagard, 1989), makes predictions about the types of correspondences people are likely to draw between the people and countries in these analogs. Both a survey (Experiment 1) and an experimental study (Experiment 2) revealed clear evidence that people have a strong tendency to generate mappings that honor certain basic coherence constraints. In Experiment 3, with science-fiction materials, further evidence for the generality of these constraints was obtained. Computer simulations of Experiments 2 and 3 using ACME yielded mappings similar to those generated by Ss. General models of analogical reasoning may have implications for everyday understanding of complex systems of social roles.